Comic Advertising: The Spirit

"If you live in Minneapolis just come down to the Star Journal plant anytime between 10 to 4 o'clock any day this week. the Spirit himself will hand you a free book."

Believe it or don't, this advertisement for Will Eisner's Spirit comic book supplement took up one whole page of the Minneapolis Star on July 29, 1940. Even more astounding was the two page spread featured on July 31, 1940, which I have only gathered a few corners of. Spread out over two large pages were three complete stories, the Spirit "by Will Eisner", Lady Luck "by Ford Davis," and Mr. Mystic, "by W. Morgan Thomas."